In my first video of the series, I will challenge you to keep an open mind while introducing some of the most revolutionary ideas in business strategy.
As a wise man once said, “A mind stretched to a new dimension never returns to its original position.” Prepare to have both your mind and business stretch to [...]
In this second video of the series, I discuss the changing nature of sales and marketing in today’s business environment. I will present you with all you need to know: definitions, points of comparison and points of differences. I also share with you what I have learned from my years of doing business, and helping [...]
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In the third video of the series, I start by posing to you a question that some of the best minds in the industry have been asking themselves: Which business are we really in? They have come to realize that they must be more than just a product company, or a technology company. That their real business is service. Customer service. Changing how you think about your business, what you do and who you serve, is one of the most important steps you can do TODAY to change your business for the better. Here, I relate the latest insights as to you how you can evolve your business not just to the 2.0 level, but to the 3.0 and 4.0 levels.
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In my research, I discovered that the most successful companies believed in the idea of “being in the people business.” That means the ability to “deliver wow” to your customers. Through real life examples, I show you that “delivering wow” through your customer service has important payoffs for your sales and marketing goals. Wow your [...]
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Jeff Bezos CEO and founder of Amazon said that Zappos made him “weak in his knees.” The reason? Because they were a “customer-obsessed” company. I have extensively studied Zappos, and in this video I share with you what I have learned about their core values, and provide concrete examples of how you can translate their [...]
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While not everybody can be as successful as Zappos, there are little things that a business such as yours can emulate to take things to the next level. In this video, I look at ways to identify the unique opportunities in your company where you can start wowing customers. In addition, I give you real life examples of what companies big and small are doing today in the marketplace to wow their customers and take their business to the next level.
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From my own experience being in the costume business, I learned about the importance of constant communication and the need to deliver “wow” unexpectedly. In this video, I explore with you some of the ways I delivered wow to my customers and kept them talking for months after Halloween.
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The most successful businesses know how much a loyal customer is worth, and aren’t afraid to make strategic investments. Do you know how much your customer is worth? Per year? Life time value? Also in this video, I report to you the ABCs of customer service so that you can easily implement them into your own business.
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Building on the conversations we’ve been having over the last few videos, I explain the psychological importance of testimonials and why they work. I also share with you a story of mine about a mouse, from my days back in Yeshiva.
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