Recent Articles

The “Yes, But My Business Is Different” Excuse (1 of 9)

Oct 22, 2009 | 3 Comments

The

In my first video of the series, I will challenge you to keep an open mind while introducing some of the most revolutionary ideas in business strategy. As a wise man once said, “A mind stretched to a new dimension never returns to its original position.” Prepare to have both your mind and business stretch […]

Continue reading »

The Difference Between Sales & Marketing? (2 of 9)

Oct 22, 2009 | No Comments

The Difference Between Sales & Marketing? (2 of 9)

In this second video of the series, I discuss the changing nature of sales and marketing in today’s business environment. I will present you with all you need to know: definitions, points of comparison and points of differences. I also share with you what I have learned from my years of doing business, and helping […]

Continue reading »

Which Business Are You Really In? (3 of 9)

Oct 22, 2009 | No Comments

Which Business Are You Really In? (3 of 9)

In the third video of the series, I start by posing to you a question that some of the best minds in the industry have been asking themselves: Which business are we really in? They have come to realize that they must be more than just a product company, or a technology company. That their real business is service. Customer service. Changing how you think about your business, what you do and who you serve, is one of the most important steps you can do TODAY to change your business for the better. Here, I relate the latest insights as to you how you can evolve your business not just to the 2.0 level, but to the 3.0 and 4.0 levels.

Continue reading »

Being In The People Business (4 of 9)

Oct 22, 2009 | No Comments

Being In The People Business (4 of 9)

In my research, I discovered that the most successful companies believed in the idea of “being in the people business.” That means the ability to “deliver wow” to your customers. Through real life examples, I show you that “delivering wow” through your customer service has important payoffs for your sales and marketing goals. Wow your […]

Continue reading »

A Customer-Obsessed Company – Zappos Part 1 (5 of 9)

Oct 22, 2009 | No Comments

A Customer-Obsessed Company - Zappos Part 1 (5 of 9)

Jeff Bezos CEO and founder of Amazon said that Zappos made him “weak in his knees.” The reason? Because they were a “customer-obsessed” company. I have extensively studied Zappos, and in this video I share with you what I have learned about their core values, and provide concrete examples of how you can translate their […]

Continue reading »

A Book of Testimonials – Zappos Part 2 (6 of 9)

Oct 22, 2009 | No Comments

A Book of Testimonials - Zappos Part 2 (6 of 9)

While not everybody can be as successful as Zappos, there are little things that a business such as yours can emulate to take things to the next level. In this video, I look at ways to identify the unique opportunities in your company where you can start wowing customers. In addition, I give you real life examples of what companies big and small are doing today in the marketplace to wow their customers and take their business to the next level.

Continue reading »

Deliver “Wow” Lou-Style & Some Fundamentals for Business (7 of 9)

Oct 22, 2009 | No Comments

Deliver

From my own experience being in the costume business, I learned about the importance of constant communication and the need to deliver “wow” unexpectedly. In this video, I explore with you some of the ways I delivered wow to my customers and kept them talking for months after Halloween.

Continue reading »

How Much Is a Customer Worth & The ABCs of Customer Service (8 of 9)

Oct 22, 2009 | No Comments

How Much Is a Customer Worth & The ABCs of Customer Service (8 of 9)

The most successful businesses know how much a loyal customer is worth, and aren’t afraid to make strategic investments. Do you know how much your customer is worth? Per year? Life time value? Also in this video, I report to you the ABCs of customer service so that you can easily implement them into your own business.

Continue reading »

The Psychology Of The Testimonial & THE Story of the Mouse

 (9 of 9)

Oct 22, 2009 | No Comments

The Psychology Of The Testimonial & THE Story of the Mouse

 (9 of 9)

Building on the conversations we’ve been having over the last few videos, I explain the psychological importance of testimonials and why they work. I also share with you a story of mine about a mouse, from my days back in Yeshiva.

Continue reading »