Which Business Are You Really In? (3 of 9)

crystal_ballIn the third video of the series, I start by posing to you a question that some of the best minds in the industry have been asking themselves: Which business are we really in? They have come to realize that they must be more than just a product company, or a technology company. That their real business is service. Customer service. Changing how you think about your business, what you do and who you serve, is one of the most important steps you can do TODAY to change your business for the better. Here, I relate the latest insights as to you how you can evolve your business not just to the 2.0 level, but to the 3.0 and 4.0 levels.

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