Put Some Personality Behind Your Product And Your Company
How many of your marketing materials — catalogues, advertisements, business cards, websites — have pictures of people? Of your employees? Of your location? Or of you, even?
Why not? As human beings we respond better to other human beings and we bond with other human beings. In fact, it’s possible to get your customers to bond with your product and company by exposing them to images.
Let’s look at a few real-life examples.
Imagine that you are walking down a grocery store’s cereal aisle. Box after box looks the same. Do any stick out? Which ones? The answer is the ones that have people on them, smiling people. And it’s more than likely that you’ll instinctively pick them.
Or, let’s look at Amazon.com. On a book’s individual page, the author has the ability to put up his or her own video. That’s another opportunity to connect with the consumer.
And then there’s Costco, or BJs. Currently, they have big video screens next to a product that explains how it works, complete with customer testimonials.
Or, you have 1-800s with customized voice-mails linked to a product that gives basic information on the product, its selling points and why it is better than the competition.
One company that makes customized boats had cameras installed within the warehouse where they build these boats. Interested customers can instantly and always log in on their website to see the progress of their boat being built. The customer sees this in the marketing material and hears it from his friends, and it becomes a reason why he is interested in buying this product from this specific company.
That’s added personality to the product. Don’t just let the product sell itself when you can do more. On your website, on your catalogue, or wherever you are selling your product, add a message, a picture and you will add value.
All of these examples that I have presented are just little ideas that can add tremendous value to your business.
As the business owner it is your job to constantly implement new ideas. Why not try adding a new idea — at a minimum — once a week. That’s fifty-two new ideas a year, and over a hundred in two years. I guarantee that within three years, you will not be able to even recognize your company.
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