Recent Articles

Tools for Success 3: Anti-Virus Software

Nov 11, 2009 | No Comments

Tools for Success 3: Anti-Virus Software

Anti-virus software is one of many tools that I use to be more productive and successful in my business.
This is a must for anyone who has Internet — or even just e-mail, which can have attachments of files that are corrupt with viruses.
I use a program called Avast, which you can get at avast.com. The [...]

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Tools for Success 4: Screen Capture Part Two

Nov 11, 2009 | No Comments

Tools for Success 4: Screen Capture Part Two

As I previously discussed, screen capture is a tool I use to be more productive and successful in my business.
In the last episode, I showed you about Camtasia and Jing. A couple of new notes.
Camtasia and Jing, along with SnagIt and ScreenCast, are all products made by a company called TechSmith. I highly recommend checking [...]

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Tools for Success 6: Tools For Everything

Nov 11, 2009 | No Comments

Tools for Success 6: Tools For Everything

There are tools for everything. Whenever you find yourself doing something that requires a lot of manual or repetitive work, chances are someone has created a tool for it.
Here are two tools that I use to be more productive and successful in my business.
1. HTML Search & Replace
If you deal with HTML or PHP pages, [...]

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Put Some Personality Behind Your Product And Your Company

Nov 11, 2009 | No Comments

Put Some Personality Behind Your Product And Your Company

How many of your marketing materials — catalogues, advertisements, business cards, websites — have pictures of people? Of your employees? Of your location? Or of you, even?
Why not? As human beings we respond better to other human beings and we bond with other human beings. In fact, it’s possible to get your customers to bond [...]

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Choice of Words –- Make or Break

Nov 11, 2009 | No Comments

Choice of Words –- Make or Break

Word choice matters.
I  was with my son in the pizza shop a few days ago, and he said to me “Totty, I NEED coffee.”
I reply, “No Shmili, you WANT coffee.”
A couple minutes later I go to the register and the cashier said, “So, you WANT to pay?”
And to that I said, “Well, I NEED to [...]

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